On Tuesday, a judge approved the sale of Buybuy Baby’s intellectual property for $15.5 million to Dream on Me industries, a New Jersey-based designer and supplier of baby products. Buybuy Baby ...

Dream on Me, which runs a direct-to-consumer business and sells baby gear through the Bed Bath & Beyond-owned retailer, is a stalking horse bidder, according to bankruptcy court documents.

The retailer had previously pushed the date for BuyBuy Baby’s auction from June 21 to June 29. At that point, New Jersey-based baby retailer Dream On Me emerged as the lead bidder for the brand’s IP, ...

Buy Buy Baby was sold to a vendor called Dream on Me Industries Inc. when Bed Bath & Beyond went bankrupt in 2023, which reopened 11 stores but then closed them last October to focus on its ...