The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

Three decades ago, when the fledgling Hooters had no logo, the company traced the owl's image from the pages of a dictionary, he says. But executives aren't making this change lightly.

Designer Talia Cotton wanted to create an unbiased logo, ... The next, it’s drawn and redrawn 30 times on top of itself with an ink pen—and for whatever reason, my mind drifts to Basquiat.

The new logo features ArtsQuest's signature colors — orange and blue — and they're also featured prominently in this year's Musikfest poster, created by ArtsQuest graphic designer David Blank ...

Temple University introduced a brand new look for the athletic department logo Tuesday morning. "There’s a new Owl in town. Bold. Fierce. Majestic and sleek." the university said as it unveiled ...