In this week's local business roundup, Jessica M. Pasko spotlights a move by Salinas-based Pacific Valley Bank to open a branch in downtown Santa Cruz, notes the impact of Donald Trump's immigration ...

Hundreds of community members in Santa Cruz and Watsonville took part in protests Monday afternoon advocating for immigrant ...

A worker from Forever 21 removes the store’s remaining signage Wednesday morning, proving once again, that nothing lasts forever.

Pacific Valley Bank plans to hire between 10 and 12 people at the new bank branch in downtown Santa Cruz. It’s interviewing ...

The closing of Logos more than seven years ago was the most devastating blow to local culture in my more than half-century in ...

The Santa Cruz Wharf dining and shopping district sits on the water ... the Santa Cruz Wharf a little more than a mile south of the downtown area. Although visiting the wharf is free, parking ...

The Santa Cruz Mountains are a special part of Northern California that almost feels hidden and secret, as so many people ...

THEY CLOSED UP ON MONDAY. THEY SAY THEIR FLAGSHIP STORE ON 41ST AVENUE AND... THEIR OUTLET ON MISSION STREET REMAIN OPEN Another downtown Santa Cruz business is announcing they have left downtown ...

Another downtown Santa Cruz business is announcing they have left downtown Santa Cruz. The downtown Santa Cruz location of Rip Curl, a surf shop, closed on Monday. An employee attributed theft as the ...

IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY. WE JUST HAD A GREAT HOLIDAY SEASON. OUR STORES STOCKED ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

This may be due to how O’Neill plans to keep its other Santa Cruz area locations open. Store clerks noted that the downtown location’s inventory will be distributed to the other retail spaces ...