Pacific Valley Bank plans to hire between 10 and 12 people at the new bank branch in downtown Santa Cruz. It’s interviewing ...

A worker from Forever 21 removes the store’s remaining signage Wednesday morning, proving once again, that nothing lasts forever.

The closing of Logos more than seven years ago was the most devastating blow to local culture in my more than half-century in ...

THEY CLOSED UP ON MONDAY. THEY SAY THEIR FLAGSHIP STORE ON 41ST AVENUE AND... THEIR OUTLET ON MISSION STREET REMAIN OPEN Another downtown Santa Cruz business is announcing they have left downtown ...

This may be due to how O’Neill plans to keep its other Santa Cruz area locations open. Store clerks noted that the downtown location’s inventory will be distributed to the other retail spaces ...

IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY. WE JUST HAD A GREAT HOLIDAY SEASON. OUR STORES STOCKED ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...

SANTA CRUZ — Although its locations in Aptos ... “O’Neill Surf Shop will be closing its downtown store location as it seeks to consolidate operations in an evolving retail landscape.” ...

The Santa Cruz Wharf dining and shopping district sits on the water ... the Santa Cruz Wharf a little more than a mile south of the downtown area. Although visiting the wharf is free, parking ...