Participants can pick up a map at the Downtown Santa Cruz Information Kiosk or Pacific Cookie Company to find participating businesses and visit them all to search for the hidden reindeer.

SANTA CRUZ — Heavy traffic and endless parking pursuits – the twin-headed dragon plaguing Santa Cruz transit – has a new adversary. City leaders unveiled a pair of electric buses that will ...

One last beloved breakfast spot lies downtown: Walnut Avenue Cafe ... bookstore stands another gem: a small kiosk selling cones and cups from Santa Cruz’s own Penny Ice Creamery (the main ...

UC Santa Cruz and the Downtown Association are partnering to help students feel connected and welcome as they return to campus and downtown Santa Cruz after a period of distance learning. The result ...

Address: 705 Front St, Santa Cruz, CA 95060 Rio Theatre The Rio Theatre is a historic movie theater and live entertainment venue in downtown Santa Cruz.It was built in 1949 and has been a popular ...

Show Caption 1 of 2 About 25 new benches were installed in downtown Santa Cruz as part of a beautification project. (Aric Sleeper - Santa Cruz Sentinel) Expand Godsy then thanked the Downtown ...

The 1989 Loma Prieta Earthquake devastated downtown Santa Cruz, but it also led to the creation of the thriving city center that stands today. Bookshop Santa Cruz was crumbling. After a magnitude ...