The #accidentallywesanderson social media campaign has made its way to several art museums, now including the Santa Cruz ...

A worker from Forever 21 removes the store’s remaining signage Wednesday morning, proving once again, that nothing lasts forever.

CRUZ IM ZOE HUNT KSBW ACTION NEWS 8. THANK YOU ZOE...#### TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING ...

The bank's CEO says Santa Cruz County needs more business banking options. Pacific Valley Bank is making a play for downtown Santa Cruz. The community business bank is in negotiations for a new ...

closed — that’s the story of Santa Cruz’s groundbreaking Alderwood, a landmark restaurant that put high-end dining smack dab in the middle of downtown Santa Cruz. The requiem for Alderwood ...

Alderwood Santa Cruz, the city’s only restaurant listed in the prestigious Michelin Guide, has closed. The restaurant ...

NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...

A fire at the world’s largest battery storage plant in Northern California is smoldering after sending plumes of toxic smoke ...

Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its ...