Milwaukee has been decorating its downtown for Christmas since 1936. But the heart of those decorations — Christmas lights — didn't always shine.

"The effort in lighting downtown this year has been much better than in the past 35 years I’ve lived here," said one resident.

Christmas lights decorating downtown Wilmington. It's hard to quantify what effect, if any, a downtown that's lit up like a Christmas tree has on local businesses.

The whole Sooner State veritably sparkles with must-see yuletide light exhibitions, but the OKC area boasts its share of cheery Christmas lights.

The City of San Antonio and its partners are investing significant time and money to transform downtown San Antonio into a winter wonderland for visitors and locals.

HUNTINGTON — Frosty the Snowman, the Grinch’s sled and “Baby It’s Cold Outside” themes lights of red, white, green and blue lit up the downtown area for Huntington’s Christmas Parade ...

Santa paid a visit to downtown Missoula on Saturday before the annual Parade of Lights, where hundreds of children and their parents lined up for a chance to convince Saint ...

"We don't have the World's Largest Living Christmas Tree anymore, so why not come downtown and see the lights," Hufham said. Obviously, Christmas lights decorating downtown is nothing new.