Based on Dove's research that revealed 8 in 10 US women take up to 50 photos of themselves before finding the perfect 'one' to post, the new movement inspires women to embrace their natural selves.

Dove's latest campaign is encouraging people to #ShareTheFirst on social media, rather than spending ages trying to decide which picture you're going to post on Instagram ...

The campaign follows previous Dove efforts including the "Selfie Talk" and #NoDigitalDistortion push, both from 2021. While those efforts utilized Dove's marketing muscle to encourage conversations ...

Dove has launched a global campaign designed to address the issue of young girls being exposed to adult skincare content. The global campaign, #TheFaceof10, has been created by Ogilvy UK. It includes ...

The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.

Dove's #MyHairAMiModo campaign — directly translating to “my hair, my way” — is a meaningful movement that brings harmful hair stereotypes to the forefront.

When Dove launched its “Evolution” commercial in 2006, it went viral almost immediately. The spot showed a time-lapsed inside look at how an image goes from photograph to beauty ad—and all ...

Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both ...

Not many campaigns make it 20 years, as Dove’s Campaign for Real Beauty has, marking an anniversary this week with marketers ringing the opening bell at the New York Stock Exchange.