While Dove is an early focus of Unilever's big social media push, it is expected to extend to the company's other brands. The expansive approach to social media is evident with Dove’s #ShareTheFirst ...

When was the last time you felt like a brand truly understood you? Chances are it wasn’t because of a statistic or product ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

Aussies considering and undergoing cosmetic procedures such as anti-wrinkle injections and fillers will have greater ...

Dove says an advertising campaign that uses real women instead of pencil-thin models is an effort to widen the stereotype of beauty and boost sales in the process. Critics, however, doubt any beauty ...

It proves that playing the long game is an effective way to grow a brand and that culture-level ideas like Real Beauty can deliver outstanding results 20 years after launch. While purpose marketing is ...

Dove's heritage is rooted in care – proof, not promises, grew Dove from a Beauty Bar into one of the world's most beloved beauty brands. Real women ... with all images approved by the women ...

Many herald AI technology for its efficiencies and innovation, while others raise concerns about job displacement and the erosion of human creativity.  Many others hold a more nuanced view: AI can ...

Some 20 years ago, Dove unveiled its Real Beauty campaign. Today, the brand is doubling down on ... A video posted in April depicts how easily generative AI tools can produce stereotypical images of a ...