Pam Pargen, owner and founder of Pargen Paradise, a direct-sales company that includes Riman South Korean beauty products. Photographs courtesy ...

With strong customer loyalty and performance-led branding, Minimalist stands at a crossroads. Its future depends on how well ...

Korean music, drama, food and beauty products are becoming the new cool for millions of youngsters in the country ...

We conducted an experiment, comparing the amount of liquid, gel or cream in beauty products (stated on the packaging) against the total volume of the container (in millilitres).