When Dos Equis Pavilion in Dallas opens for the season on May 17, it's adding some celebrity backstage, at the concessions stands. The music venue is tripling down on name-brand chefs.

Dos Equis, which opened its doors in 1988, can seat up to 20,000. Fans attended Post Malone's Posty Fest at Dos Equis Pavilion on Oct. 28, 2018. (Rex C. Curry / Special Contributor) ...

Dierks Bentley performed at Dos Equis Pavilion on Sept. 22, 2018.

While the name Dos Equis Pavilion will be worked into the venue’s logo, and into signage “including façade, box office and LED displays,” they can’t brand your mind, man. Call it whatever ...

Hozier performs at the Dos Equis Pavilion in Dallas on Sunday, April 28, 2024. roman a pena Roman A. Peña/LiveNation ‘Too Sweet’ ...

Sure, sure, sure...The most interesting man in the world is fluent in all languages (including three only he speaks), swims with dolphins and drinks Dos Equis. But what would he have for lunch?We ...