Dos Equis is releasing almost no details about the new campaign, only that a different actor will take over as Most Interesting Man later this year. The ads will keep their core identity, though.

Dos Equis wants something more “interesting.” The Mexican beer company will be swapping out Jonathan Goldsmith, the silver-haired actor who plays the Most Interesting Man in the World, for a ...

Dos Equis has found the next Most Interesting Man in the World. Six months after Jonathan Goldsmith ended his ten-year run as the beer brand's "Most Interesting Man in the World," Dos Equis has ...

The new Dos Equis spokesman is 41 years old. — -- As in "Highlander," there can be only one, and such is the case with Dos Equis' "Most Interesting Man in the World" character. The company ...

Dos Equis announced it is ending its campaign with actor Jonathan Goldsmith as the “Most Interesting Man” and choosing a new spokesperson to carry on the title later in 2016.

Dos Equis also faces significantly more competition than when the 'Most Interesting Man' first graced TV screens nine years ago. An analysis of Nielsen data that Heineken conducted earlier this ...

After roughly nine years, the brewer of Dos Equis beer has decided maybe the world's reigning "Most Interesting Man" isn't so interesting anymore. As a result, the tan, suave, impressively bearded ...

The Most Interesting Man in the World just got canned. Well, sorta. According to Quartz, Dos Equis is retiring actor Jonathan Goldsmith who has played a Bond-esque character in its commercials ...

The final ad for Goldsmith has "The Most Interesting Man" taking a one-way trip to Mars. In the 60 second spot, the suave Dos Equis pitchman is bid a fond farewell from the likes of bikers, monks ...

Dos Equis plans to revamp the popular commercials in order to keep their edge for a new generation of customers. “Culture has changed very dramatically” since the commercials debuted, Katz says.

Dos Equis is releasing almost no details about the new campaign, only that a different actor will take over as Most Interesting Man later this year. The ads will keep their core identity, though.