A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

including ads, emails, press releases, billboards, and even TV plugs. You’ll meet with clients to understand their brand’s message, pitch creative copy ideas, and work with marketing and other ...

By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne Pasquarelli - 5 hours 22 min ago By Ad Age Staff - 7 ...

Brands like Palace are already paving the way. By funding content creators and offering them creative freedom, they’ve turned their social media presence into a gallery for their community. This model ...

The Suits alum, 53, is now both a creative partner and equity shareholder in Bear Fight Whiskey, a move that came while he's been "taking a long break from working as an actor" following his eight ...

Srinivasan’s vision for the future includes further integration of ads into AI Overviews and tailored creative ads that dynamically adapt to individual users. As she continues to lead Google’s ...

Netflix launched the ads plan — which costs $8 a month after a $1 price increase this week — in November 2022. The company said in November that the ad tier had reached 70 million global users.

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

Actor Saif Ali Khan was discharged from Mumbai’s Lilavati Hospital after five days of treatment and two surgeries following a knife attack at his home. The actor had sustained six injuries, including ...

Adding a playful and dramatic twist, the ad features singing CGI llamas. As the slightly offbeat ad unfolds, the colleagues become increasingly enthusiastic about the Monday.com platform ...

So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.