In addition to its re-accreditation for the four display ad metrics LinkedIn announced two years ago, MRC accreditation now applies to gross impressions, net impressions, gross clicks and net ...

George Ivie, chief executive at the MRC, said: “We congratulate LinkedIn on receiving MRC accreditation for these video ad ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

If the court orders Google to spin off AdX or DFP, it would rebalance power across digital advertising. For marketers, the ...

From chief product officer Shishir Mehrotra to originals head Susanne Daniels, YouTube employees reflect on key moments in ...

The Google Ads could have a direct impact on how you reach, educate and convert clients online. Here's what to do now.

Spotify has hired agency vet Jeremy Wirth as its global head of creative. Wirth is based in Los Angeles and joins from ...

Google illegally monopolized some online advertising technology markets, according to a federal judge, whose ruling marked the latest antitrust setback for the company and a challenge to its main ...

Amazon's reported earnings that narrowly beat estimates. CEO Andy Jassy said he's optimistic as the company braces for ...

You may have seen them around town or in the news. Bumper stickers on Teslas broadcasting to anyone who looks: "I bought this ...

Canva's Cliff Obrecht has endorsed Clove, just as public interest in intellectual property protections for recipes comes to a ...

Might delivering the right message, in the right way, in the right place and at the right time, provide more impact than a ...