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It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

Hasbro said it has partnered with Disney for the rights to make "Frozen" and Disney Princess dolls starting in 2016—a potential blow to rival toy maker Mattel, which currently sells dolls based ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines ...

Since 2018, Mattel has made winning back the Disney Princess and “Frozen” toy licenses a key priority and sees its pivot in strategy to an IP-drive toy company as what led to its success in ...

Toy company Mattel has won back the licensing rights for Disney's princess and “Frozen" franchises. The reunion comes after Hasbro bested the rights for the “Frozen" and princess products away ...

Mattel, Inc. MAT recently entered into a multi-year global licensing agreement with Disney to develop and market the latter’s Princess and Frozen branded line of products. The deal marks the ...

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