The World’s Greatest Direct Mail Sales Letters, by Herschell Gordon Lewis and Carol Nelson. NTC Business Books, Lincolnwood, IL. 1996. Some of the best response-oriented letters in 11 categories. ...

Cyprus has strongly condemned Turkey’s ongoing exploitation of Greek Cypriot properties in the north, accusing Ankara of ...

Here are five basic direct mail tools that you can use to generate sales leads quickly and inexpensively. 1. Sales Letter. The letter is one of the simplest and most effective direct-mail tools ...

How to track direct mail success: Use unique promo codes – Different codes for different campaigns help track sales. Use call tracking numbers – Dedicated phone lines let you monitor response ...

According to the 2009 Channel Preference Study by ExactTarget, direct mail influences 76% of Internet users to buy a product or service online. Better still, direct mail remains the one medium that ...

I am totally disgusted by a direct mail appeal I received regarding Measures O and P sponsored by O& P — Friends of Chico’s Affordable Homes and Neighborhoods. Creating a false equ… ...

Letter: During ND session, mail-in voting takes a direct hit Our takeaway from the session: lawmakers need to stop creating barriers for North Dakota voters to cast a ballot.

Whatever your reason for sending mail, here’s how to make sure your letter doesn’t get lost in the 143 billion pieces of mail the U.S. Postal Service says it sorts each year. How to address an ...

There’s something undeniably human about holding a letter or a beautifully crafted piece of direct mail. Put it this way — it wouldn’t feel the same getting an email from the king on your 100 th ...

Maybe this counts as good news in a time of painful price increases for necessities such as food, fuel and housing: The cost of a US postage stamp just increased by a mere 2 cents.

Amid reports the IRS may end its free Direct File program, more than 170 lawmakers are demanding it remains open. Latest U.S.