Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.

Social marketing shows great potential, but it takes effort to make it work. Then there are PPC, banner ads, and other online strategies, all of which deliver varying results. But what about ...

Direct marketing copy is written to drive response. It is intended to lead its audience to an irresistible offer ... Traditionally, the direct marketing format—such as a direct mail letter or ...

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon. Ott joined ...

“especially as pure-play digital platforms are increasingly capable of satisfying nearly every marketing goal as well or better than any alternative,” Wieser wrote. The one bright spot will be if ...

Independent asset manager Ninepoint Partners LP has named industry veteran Karl Cheong as its new head of exchange-traded funds as it aims to boost its presence in the Canadian market. On Monday ...

Interdimensional travel, sex with aliens, communion with God. Anything is possible with just a sprinkle of DMT. Akasha Song’s ...

Don't miss out on the headlines from QLD Politics. Followed categories will be added to My News. Inner-city voters have deserted the party in the past two elections, with its primary vote falling ...

People in emerging economies are more willing to trust AI than those in advanced economies and are more optimistic and excited about its benefits, a major survey by the University of Melbourne and ...