The authors outline four pillars of digital transformation: IT uplift, digitizing operations, digital marketing, and new ventures.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November.

Imagine sitting down with an AI model for a spoken two-hour interview. A friendly voice guides you through a conversation that ranges from your childhood, your formative memories, and your career ...

The Stakeholder Model of Purpose Conspiracy of Love One of the biggest questions in the global movement of business as a force for good is how the different disciplines of CSR, ESG, sustainability ...

With its tech operating model and platforms in place, Target has ramped up its innovation efforts. In programs such as 50 Days of Learning, Target’s technology and data science team members ...

Digital sales and marketing channels continue to grow in importance in the 21st century commercial model. Most customer engagement happens in these channels. These channels are attractive because ...

Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the finish line, and in general, it makes us PPC ...

L'Oréal declined to comment further on MARKETING-INTERACTIVE 's queries. Hruska was recently GM for the Nordics Hub and has more than 20 years of experience within the group.

Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve ...

IBM on Thursday announced the operating model for its forthcoming Kyndryl managed infrastructure business spin-off, detailing six global managed services practices and naming the senior leadership ...