Himalaya Wellness is shifting its marketing strategy to digital-first, with over 60% of its personal care budget now online.

Experts talk about how brands in India are reinventing outdoor advertising during the monsoon season by combining emotional ...

IPG Mediabrands has appointed Paras Mehta as Senior Vice President, India — a strategic promotion that reflects the company’s ...

Abhay Ojha, Jury Member – e4m Revenue Leaders 30Under30 – on why the initiative isn’t just a celebration of early success but ...

Bombaydc: Explore the crucial shift from physical stores to digital excellence in Indian retail. Learn how brands can evolve their online presence to captivate modern consumers using advanced ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Fastag saw limited growth last fiscal, with momentum tapering off. This and more in todays ETtech Morning Dispatch.

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

Retail and telecom businesses continue to drive growth, while profit from investment sales and higher Jio subscriber base ...

Fastag, the electronic toll payment system for vehicle owners, has been stuck in neutral since early 2024. The user base ...

The Indian franchise industry is undergoing a digital revolution, and at the forefront of this transformation is FramaSaaSai, a pioneering technology ...

Godrej Consumer Products aims to significantly expand its liquid detergent business, targeting Rs 500 crore in revenue by FY26. The company is also focusing on strengthening its rural presence, ...