Campaigns are the backbone of modern marketing, but without the right tools, they can quickly spiral into chaos. The HubSpot ...

At e4m TechManch 2025, Shuvadip Banerjee, Chief Digital Marketing Officer at ITC, shared insights and examples to explain the ...

At e4m TechManch 2025, marketers and brand leaders explored how AI is redefining the commerce journey, from reactive search ...

Two Sides has now challenged over 3,000 organisations worldwide found to be making misleading environmental claims about ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

On the occasion of World Mango Day, we take a closer look at how mango has evolved from a summer staple to a versatile ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’ Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.