Campaigns are the backbone of modern marketing, but without the right tools, they can quickly spiral into chaos. The HubSpot ...

At e4m TechManch 2025, Shuvadip Banerjee, Chief Digital Marketing Officer at ITC, shared insights and examples to explain the ...

At e4m TechManch 2025, marketers and brand leaders explored how AI is redefining the commerce journey, from reactive search ...

Two Sides has now challenged over 3,000 organisations worldwide found to be making misleading environmental claims about ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

On the occasion of World Mango Day, we take a closer look at how mango has evolved from a summer staple to a versatile ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

Tapping into India’s madtech potential, Mobavenue helps brands optimise ad spend, target audiences with precision, and scale ...

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Corporate archiving and participatory memory matter more than ever. I spoke with archivists at IBM and Marriott on how they ...