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In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

Marketing and technology are at the forefront of this transformation and serve as integrated digital coaches ... should have a strong enough technical background to understand what is working ...

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was ...

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