The ad tech sector, however ... “especially as pure-play digital platforms are increasingly capable of satisfying nearly every marketing goal as well or better than any alternative,” Wieser wrote. The ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Firms will likely resort to cost-cutting, and much of those cuts will affect marketing ... increase sales, the ad can be served only to potential paying customers—i.e., people who have shown an ...

Fashion giant H&M is embracing AI’s ability to create digital ... will be used in real ad campaigns this year, in typical settings like social media, or poster marketing efforts.

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was ...

billions spent on ad tech, and repeated promises from platforms and partners alike, there’s one persistent question that still haunts the digital marketing ecosystem: why are we still being ...

Search Engine Land » PPC » Global ad revenue to top $1 trillion ... In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...