An example of a digital marketing goal might be to get 100,000 impressions in a month for a Facebook ad. This would increase brand awareness and give you the number of eyes needed to convert ...

Firms will likely resort to cost-cutting, and much of those cuts will affect marketing ... increase sales, the ad can be served only to potential paying customers—i.e., people who have shown an ...

Fashion giant H&M is embracing AI’s ability to create digital ... will be used in real ad campaigns this year, in typical settings like social media, or poster marketing efforts.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

executive VP of digital operations for Disney Advertising, during a session at Variety’s Entertainment Marketing Summit. “In any given month, we see 50,000 pieces of ad creative come in.” ...

While posting a mild decline in revenue, Cumulus Media saw a decent rise in total digital, led by explosive digital marketing growth ... saying that lagging ad spenders have discussed with ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...