One of the best digital marketers in the field, Baneet Singh Tuteja, discusses his expertise in a digital marketing agency’s business strategy.

They knew that they needed better websites and digital marketing, which many hadn’t done before, says George Lee, CEO/CFO at Minnetonka-based digital agency Snap, which specializes in B2B marketing.

Another contender in the digital card space is Icon, the Austin, Texas-based startup that offers a cloud-based solution. Icon connects all of a user’s web sites, social networks and contact info.

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Below, 20 Forbes Business Council members discuss factors companies often overlook in their work with digital assets and how leaders can leverage these resources to their fullest potential.

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