Harmeet Singh is the Chief Brand Officer at The Body Shop (Asia South), a distinguished leader in the ethical beauty space ...

How digital solutions are helping to optimize mix designs, improve scheduling, monitor equipment health, and even avoid ...

To achieve its ultimate marketing goals, I believe a digital marketing campaign must be based on properly sourced, holistic and sound data analytics. Analytics aren’t just numbers—they’re a ...

The combined digital and retail data analytics platform is the first to enable merchants to view and gather insights from all sales, distribution and marketing data across all channels.

Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. The platform uses algorithms to analyze digital interactions and generate insights that ...

As pharma companies wrestle with how and when to use wearables and other digital technologies to measure how their experimental drugs impact patients, clinical research giant Icon has acquired ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the launch of Amplitude Plus, a new self-service offering that puts more ...

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

However, it’s clear that there is something different about Dex; she’s an entirely virtual “digital human,” designed by a startup in the UK. For her performances, Dex is displayed on a ...