The beauty of having this behavioral framework allows advertisers to map out and identify where contextual and/or additive advertising will have the most impact. Create — these are digital universes ...

These same core principles can be applied toward your AI approach. A lesson from “automation 1.0” Having started my digital advertising career almost 20 years ago, I come from the first wave of ...

August 8, 2025 10:00 pm - Sacramento agency Get on the Map reports clients gaining significant leads from Bing, Yahoo, and DuckDuckGo. They're advisi ...

While the digital transformation may be a savior for marketing and advertising efforts online and on social media in 2021, the decline of more traditional forms of advertising may only quicken ...

In its first major deployment, ARI delivered game-changing results for a national prepaid wireless brand. The campaign ...

ASK BOSCO®, the AI-powered marketing analytics platform by Leeds-based Modo25, secures £4.1M investment from Gresham House ...

This is the first Map of its kind produced by an industry association which demonstrates the digital advertising capabilities of retailers across Europe spanning grocery, beauty, fashion, marketplace ...

6. Online Advertising Hard-won, long-lasting organic search results are valuable but most digital marketing strategies have an element of paid promotion, too.