MILWAUKEE (CBS 58) – Social media is playing a growing role in activism. From hashtags to individual stories, the different online platforms allow for people to get involved.

One of the most exciting aspects of digital and social media marketing is also one of the most challenging, since it’s always changing. Platforms like Facebook, LinkedIn and Twitter constantly ...

Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Association), shares interesting, data-based ...

Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking ...

Although great campaigns take time to create, there are 10 easy steps anyone can follow to produce and launch successful social media campaigns. 1. Research Your Competitors . Researching your ...

As many as half of all companies running social media marketing campaigns are seeing their messages fall upon deaf ears, according to data from the Digital Life 2012 report published by TNS today ...

A Degree for the Future. And earning your digital marketing degree can help you in different fields outside of digital marketing. SNHU graduate Shannon Hayes ’23 earned her bachelor's degree in ...

Research company Neuro-Insight used headsets to measure the brain responses of people looking at different forms of social media posts featuring DOOH screens. The study, commissioned by Ocean Outdoor, ...

Social media affects business of all sizes in several different ways. Because of social media, b. ... Most forms of social media accept individual users as well as organizations, ...