Each guide will contain a set of general principles ... marketing purposes, companies often fund physicians to conduct studies to demonstrate the utility and potential impact of the diagnostic test.

WHEN a new test for a disease is being evaluated it is customary to perform the test in two selected groups of subjects: those with an indisputable diagnosis of the disease by other criteria ...

But it's not for everyone. The FDA granted marketing authorization for the diagnostic test, the Visby Medical Women’s Sexual Health Test, to Visby Medical on Friday. The at-home kit, according ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers ...