YouTube stars now reach as much people as legacy media — and they’re poaching some of the top players to grow even bigger.

YouTube has transitioned from a place with amateur videos to one that's become a major force in TV with billions of global ...

The grainy 19-second YouTube video that started it all hardly had the makings of a viral sensation. Shot at the San Diego Zoo, the primitive video clip showed Jawed Karim, the platform’s co ...

That has opened up opportunities for video creators like Dhar Mann, a former weed entrepreneur who started posting videos on YouTube in 2018 with no film background. Today, his company ...

YouTube, run by Chief Executive Neal Mohan since 2023, accounted for 12% of U.S. TV viewing in March, more than other rival streaming platforms including Netflix and Tubi, according to Nielsen.

That has opened up opportunities for video creators like Dhar Mann, a former weed entrepreneur who started posting videos on YouTube in 2018 with no film background. Today, his company ...

One of the biggest influencers in the world right now is MrBeast, real name James Donaldson. The 26-year-old originally started posting on YouTube at the age of 13, creating video game playthroughs ...