For the campaign, Destination NSW partnered with six local icons of culture – a group of creatives, tastemakers and trailblazers, who bring a local voice to experiencing Sydney.

Jones has been Acting CEO of Destination NSW since January 2025. During her five-month term, NSW had its highest-ever visitor expenditure, while the agency has delivered events including Australia ...

Former Destination NSW CEO Steve Cox has arrived in the Persian Gulf to begin his new role as director, sector management – strategic marketing and communications in Abu Dhabi for the city and ...

Destination NSW has launched a new campaign showcasing Sydney “like you’ve never felt” before, drawing inspiration from experiences you might only hear about from locals.

Plans for Central Coast Studios, a proposed $230 million screen production precinct on the NSW Central Coast, have been made ...

Destination NSW has launched the latest phase of its 'Feel New' campaign, shifting the focus from Sydney’s postcard-perfect icons to the deeper, more immersive experiences that give the city its ...

The Saturday Telegraph can reveal homegrown tourists will be inspired to “live like the locals” according to the first look at the revamped Feel New campaign from Destination NSW, in a bid to ...

Don't miss out on the headlines from NSW. Followed categories will be added to My News. The Saturday Telegraph can reveal homegrown tourists will be inspired to “live like the locals ...

Tourism advertising is getting a shake up, with Destination NSW ditching the traditional city-sell in favour of a creative, emotion-driven campaign that invites travellers to experience Sydney not ...