You can choose from the restaurant's menu, but you may not realize that the elements on display are directing your choice. Every aspect, including pricing displays and descriptive language, influences ...

A restaurant menu is no big deal, right? It’s just a list of the food items that a restaurant offers its customers. Sure it is. Plus a whole lot more. Before menus ever make it to the printer ...

While a menu is essentially a price list, menu pricing strategies can actually convince customers to forget to consider the price of any specific menu item. "Assume the menu item is $10.

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You may not realize it, but behind the scenes, menu engineers and consultants put careful thought into the way you choose what foods you eat. 11 psychological tricks restaurants use to make you ...

Consumer psychology has become the basis for marketing tools at many businesses, and restaurants are no exception. Psychological manipulations through colors or music can influence a person making ...

Overtly descriptive menus sell better, scientists claim Overtly descriptive dishes on menus sell better than those with plainer titles, researchers found By Miranda Prynne 30 July 2014 • 5:38pm ...

Menu designers recognize that prices that end in 9, such as $9.99, tend to signify value but not quality. In addition, prices that end in .95 instead of .99 are more effective because they feel ...

Menu designers recognize that prices that end in 9, such as $9.99, tend to signify value, but not quality. In addition, prices that end in .95 instead of .99 are more effective, because they feel ...