Defining Demographics in Marketing Demographics are the characteristics of people that help us understand our audience better. They include things like age, gender, income, and education.

Back in December 2023, Auto Trader UK made headlines for acting on a truth that had long simmered beneath the surface of the automotive industry: mainstream marketing doesn’t speak to everyone.

Influencer-led online sales grew by 18 per cent in the first half of 2025 compared to the same period last year.

Five Strategic Shifts In Influencer Marketing When our company was founded in 2014, the landscape was different—social media was still finding its place in brand strategies, and influencer ...

Technology Today And New Media The availability of comprehensive data in customer relationship management (CRM) systems like Salesforce Marketing Cloud exemplifies the wealth of information at our ...