True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Influencer-led online sales grew by 18 per cent in the first half of 2025 compared to the same period last year.

On the heels of a record visitation year in 2024, Happy Valley is witnessing shifts in visitor demographics while continuing to cement its status as a popular outdoor recreation and sporting event ...

Five chief medical officers from leading medical marketing agencies weigh in on how the job has changed and where it’s going.

LOOK through a Filipino household today and this is what is seen: titas sharing Bible verses and 'budol' finds in family group chats, millennials toggling between Instagram Reels and Spotify playlists ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

A top digital marketing company in India helps forge stronger connections and create greater value by commiserating with ...

The term “lifestyle” is a useful prompt if you’re looking to fire up your imagination and generate mental images of people.

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Affil.ai uses AI to help companies stay up to date on affiliate content and campaigns that third-party partners oversee. He ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.