True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Influencer-led online sales grew by 18 per cent in the first half of 2025 compared to the same period last year.

On the heels of a record visitation year in 2024, Happy Valley is witnessing shifts in visitor demographics while continuing to cement its status as a popular outdoor recreation and sporting event ...

Five chief medical officers from leading medical marketing agencies weigh in on how the job has changed and where it’s going.

LOOK through a Filipino household today and this is what is seen: titas sharing Bible verses and 'budol' finds in family group chats, millennials toggling between Instagram Reels and Spotify playlists ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The term “lifestyle” is a useful prompt if you’re looking to fire up your imagination and generate mental images of people.

Millennials are gravitating toward more affordable, mid-size metros, while large coastal cities are seeing less interest from ...

Affil.ai uses AI to help companies stay up to date on affiliate content and campaigns that third-party partners oversee. He ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. “Multiple executions are the norm, and ads ...