Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

In today's competitive business landscape, effective marketing isn't just an option—it's essential for survival and growth.

FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment ...

Akshayy S Nanda (Partner – Competition Law and Personal Data Protection Practice at  Saraf & Partners), elaborates on the ...

These days, businesses must deploy a multi-faceted marketing approach to stay ahead. Among the many digital marketing channels available, pay-per-click (PPC) advertising stands out as a powerful tool ...

The newly raised capital will support EUME’s plans to widen its retail footprint, bolster its team, amplify marketing ...

Unlike celebrities or metro-based influencers who often cater to a pan-Indian/global aesthetic, regional creators bring a ...

There’s no better way to convert digital discovery to in-store purchases than by sparking recognition and allowing shoppers ...

Online casino Stake is luring underage Indian users with celebrities' help. Interestingly, this is happening despite gambling ...

If I had a dollar for every time a business owner told me, “We built a gorgeous site, but it’s not doing anything,” I’d have enough to buy a billboard in Times Square that no one in Charlotte would ...

Pepsi remained the biggest challenger to Coca-Cola in the United States market. Unfortunately for PepsiCo, that run came to a ...