Price and ads don’t cut it anymore. Gen Z wants brands that are authentic, values-driven, and part of their everyday identity ...

EAT is expected to post strong fourth-quarter results, with menu innovation, pricing and digital moves driving double-digit ...

The platform's India research reveals traditional view-through rates fail to predict brand outcomes as $4.13 billion in ...

US consumers are now less likely to factor country of origin—even the US—into their product buying decisions than they were just three years ago. Despite aggressive federal efforts to promote domestic ...

Many consumers are still spending more on the things that matter to them — health and wellness, quality of goods or something ...

Spring is far more of an unconventional romance and character drama than it is a horror movie, revolving around a young man, ...

Public relations is a critical lever for accelerating GTM success, enhancing brand authority and driving measurable business ...

Xiaohongshu influencer pricing reference guide showing rates by follower tiers from Nano KOCs to Top-tier KOLs, with placement recommendation ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

Are real estate ads overlooking their fastest-growing customer - women? In this article, leaders explore how financially ...

The global physiotherapy equipment market is projected to expand from USD 6.70 billion in 2024 to USD 9.45 billion by 2029, ...

Rising vinyl prices, a Todd Rundgren Q&A and more were highlights of the recent Record Store Day Summer Camp 2025, held in New Orleans.