Defining Demographics in Marketing Demographics are the characteristics of people that help us understand our audience better. They include things like age, gender, income, and education.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Back in December 2023, Auto Trader UK made headlines for acting on a truth that had long simmered beneath the surface of the automotive industry: mainstream marketing doesn’t speak to everyone.

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

The term “lifestyle” is a useful prompt if you’re looking to fire up your imagination and generate mental images of people.

Technology Today And New Media The availability of comprehensive data in customer relationship management (CRM) systems like Salesforce Marketing Cloud exemplifies the wealth of information at our ...

Five Strategic Shifts In Influencer Marketing When our company was founded in 2014, the landscape was different—social media was still finding its place in brand strategies, and influencer ...