Demand generation is an essential part of any business-to-business ... and sales and marketing alignment all play important roles. Examples of inbound marketing tactics include content marketing—using ...

An overview of Demand Generation and Marketing Automation and how not to confuse ... to implement your demand gen programs—based on science and with real-life B2B examples—then you won't want to miss ...

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions. The post Demand gen leaders say they struggle with the same stubborn challenges ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with ...

Demand gen only lacks the credibility of third-party ... The next step is promoting unique company content—case studies and research, for example—across those profiles as part of a multi ...

First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad viewers to scroll through full product details directly from your ads. As you can see in this example ...