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Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

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According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...

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Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...