When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can ...

But the two are distinct. Purpose often changes over time as the business grows or the culture shifts, while vision can hold steady in the long term. To define your corporate purpose, start with the ...

has a myriad of valid answers, some more involved and layered than others.Shifting your response to be about the "why" recontextualizes the action and speaks to the purpose of the work rather than ...

Define your purpose before you pick up the barbell. Training without a clear ‘why’ is just movement - purposeful training creates progress that actually matters. Whether you're a coach or an ...

2. Brand and marketing: Defining your personal brand. To develop a purpose-driven brand, you need to define your personal brand. This requires deeply exploring your values, strengths and unique ...

When it comes to developing your career, you’ve heard the advice: Define your values, follow your passion, and find your purpose. But we all know following this advice isn’t as easy as it sounds.

Remind the leaders what made their service or product so unique to customers in the first place and why refocusing on that purpose is still powerful today. – Barry Fiske, Merkle 2. DEFINE YOUR ...

What result am I promising? What does success look like in 90 days? These questions don't define your purpose immediately. But they define your direction. And that's where purpose grows.

But when it comes to purpose, it can backfire in several ways: 1. It Creates Anxiety Big, audacious goals often feel overwhelming. If you define your purpose as achieving something monumental ...

I define purpose as having an energizing goal that is meaningful to you. When you have a purpose, there’s often a fundamental reordering of your most central strivings.