This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd.

A brand strategy helps define your investment and business goals and tailor your marketing efforts. It makes your brand appear more cohesive and consistent across platforms. You're putting out one ...

Unfortunately, there is a lot of confusion surrounding how to define and use those terms. For instance, you might see a plan stating that the team's strategy is to "increase sales 10%," but that is ...

How numerous strategists and institutions define strategy ; A strategic question set ; I'll end with some foundational questions that all companies should ask themselves, and a synopsis of this ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks ...

Omnia Strategy Group is a visionary guide for B2B tech startups poised to become market leaders. Our mission is to unlock potential, fuel growth, and drive companies out of stealth mode and into ...

The best metrics to define your SEO strategy. There are various SEO key performance indicators you can keep track of to get an idea of how well your site is performing. SHARE.

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks ...