Key Takeaways Top data analytics books offer insights for both beginners and seasoned professionals.These reads cover ...

Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. Although we know the ...

Abrams has restructured its marketing operations in an effort to ensure that its promotional campaigns are getting its books in front ... proactive, and data driven,” said Abrams CEO and ...

Taking a data-driven approach has an important role in influencer marketing because it lets brands look past plain numbers like follower counts and vanity metrics (likes and comments) to get a ...