Key Takeaways Top data analytics books offer insights for both beginners and seasoned professionals.These reads cover essential skills, from basic concepts to a ...

Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. Although we know the ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing ...

Taking a data-driven approach has an important role in influencer marketing because it lets brands look past plain numbers like follower counts and vanity metrics (likes and comments) to get a ...

Abrams has restructured its marketing operations in an effort to ensure that its promotional campaigns are getting its books in front ... proactive, and data driven,” said Abrams CEO and ...