In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth.

Understanding data-driven marketing. Data-driven marketing involves leveraging insights derived from customer data to create personalised, targeted campaigns that drive engagement and conversions.

This data-driven approach has completely redefined marketing. Think of it this way: running campaigns without data is like driving blindfolded. Sure, you might accidentally find the right audience, ...

In other words, influencer marketing data analysis allows companies to transition from guessing to knowing, therefore making smarter and more effective decisions. Benefits of a Data-Driven Approach ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party ...

To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing ...

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting relationships with consumers. The Fast Company Executive Board is a private, fee ...

Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet. The ...