Customer data platforms are being touted by suppliers as the means to deliver the single customer view after which organisations have long lusted. Will the promise finally be delivered?

As data continues to grow in volume and complexity, adopting such analytics software is key for maintaining a competitive edge in any industry. Here are eight of the best big data analytics tools.

Consider the types of data that are crucial for understanding your customer journey and achieving your goals. This might include web analytics, social media data, customer feedback and more. 2.

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable ...

Microsoft Power BI Power BI uses GenAI to streamline data analytics and visualization. Copilot is a Power BI tool that helps with report and dashboard creation by providing insights based on ...

When you choose to pursue these degrees, you aren't limited by positions. Related fields, such as data science, data mining and data architecture, use similar strategies that could benefit from a ...

The strategy coach Craig O’Shannessy said that from 1991 to 2012 tennis analytics “was very primitive.” Then, in 2015, rally length appeared in tournament data.