Business intelligence and data analytics news, analysis, trends, and research for the data scientist from Database Trends and Applications magazine.

Sacramento State’s Master of Science in Business Analytics (MSBA) prepares students to connect data and models to substantive business problems so effective business decisions can be made. This 100% ...

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...