The auto-major also took home the title of 'Influencer Marketing Brand of the Year'. The creative minds at Havas Play fueled the brand's success. Advt Goibibo grabbed three awards for its campaign ...

From Performance-Only to Performance-Plus Prominent brands that have adopted an integration of influencer and performance marketing methods are names like Haleon, ONDC and BoldCare. Rather than ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Publicis Groupe is acquiring the influencer marketing platform Captiv8, according to a press release. Financial terms of the transaction were not disclosed. Captiv8 wields a network of 15 million ...

The Trendies Awards offers a unique platform to highlight and celebrate your innovative achievements, Employee motivation, Brand Visibility and Recognition, Networking Opportunities, Attract new ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Wellington is a tourism marketing success story for many reasons. Firstly, it had a vision that it stuck to. The Council invested sensibly with $1million of public funds and the private sector ...

Through such significant following across social media platforms, these influencers are of marketing value for different brands (Lou and Yuan 2019) and therefore are approached by them to become their ...

To overcome this, Stake heavily relies on influencer marketing, and conversations I had with two teenagers show that influencers’ reels and stories have been instrumental in inducing underage ...

The answer, suggests Liritis, lies in coffee concentrate and influencer marketing. Like George Clooney for Nespresso, Nescafé has been on the hunt for its own ambassador. Or rather, influencer. The ...