Jon Jones versus Tom Aspinall is the biggest fight on UFC’s table, a heavyweight title unification bout that fans eagerly The ...

With pay-per-view buys significantly down ... thing for Dana White According to certain reports by Bloomberg, UFC CEO Dana White is looking for an extravagant $1 billion-a-year deal from his ...

On Tuesday, White’s dream was realized as Noche UFC won two awards at the Sports Emmys. The UFC boss and his team were recognized for ‘Outstanding Graphic Design – Specialty’ and ‘Outstanding Studio ...

Dana White, the outspoken UFC president, now faces mounting pressure ... particularly those with contracts that include PPV points. With reduced buys, fighters receive less additional income ...

Then came Dana White, a fiery ... In the early 2000s, the UFC wasn’t precisely a pay-per-view juggernaut. Some events barely scraped together 50,000 buys. That changed when White leaned into ...

The fight, will be promoted by Dana White and the TKO company, Turki Al-Sheikh announced last Saturday after Canelo's debut in Saudi Arabia, where he defeated William Scull by decision.

At the UFC 315 pre-fight news conference Thursday, company CEO Dana White confirmed that Saturday's welterweight main event at Bell Center could impact Ilia Topuria's next fight. In an interview ...