Eugene Levy's trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle's Coffee Mate ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

NEW YORK (AP) — Eugene Levy's trademark eyebrows fly off for Little Caesars ... and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time ...

NEW YORK — Eugene Levy's trademark eyebrows fly off for Little Caesars ... tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time ...

Aliens, Sloths and Silliness: Super Bowl Ads Offer Laughs, Celebs and Surprises to Win Over Viewers NEW YORK (AP) — Eugene Levy's trademark eyebrows fly off for Little Caesars. A tongue dances ...

(Coors Light via AP) NEW YORK (AP) — Eugene Levy’s trademark eyebrows fly off for Little Caesars ... tactics like celebrity cameos, humor and cute animals to win over watchers.