“Women thus embrace the harmlessness and innocence of shōjo by enthusiastically consuming cute merchandise, while delaying their roles as wives and mothers.” Kawaii culture is classified by ...

“Cute” is not a perfect translation of kawaii but it gives some idea of ... In May, Masuda placed a 9ft, transparent Hello Kitty “time capsule” outside the Japan Society in Manhattan.

These digital creations show a detailed 3D Chibi figure inside a transparent capsule ... perfectly into the world of "kawaii", a Japanese word that means cute or adorable. But kawaii isn ...